Oxytocin, which has been scientifically found to have many benefits such as weight loss, better sex and improved sleep, has now been found to help people work together in groups. A recent study, The “Herding Hormone; Oxytocin Stimulates In-Group Conformity” published in the journal, Psychological Science, has found that members of a group are influenced by “horde mentality” and tend to agree with each other.
You may be wondering what the benefits of this finding could be. The stimulation of in-group conformity could lead to several positive outcomes. Oxytocin is the naturally occuring hormone that is often referred to as the “love hormone.” The oxytocin factor is what leads to sociability, trust, generosity, empathy and closeness between people. It is also responsible for creating that unbreakable bond between mother and child, as well as contributing towards fidelity and togetherness in long term relationships.