Ask anyone who has tried on that dress or those trousers only to find that they no longer fit and immediately they go on the defensive – “must have shrunk in the wash!” People simply don’t want to admit that they put weight on, that the increasing levels of sedentary occupations and hours in front of the TV are related to the lack of clothes that fit. Mind you the retail sector is rubbing its hands with glee – clothes that don’t fit mean more spent on new ones.
But is the culprit our own lack of self-control, does our desire for ‘feeling satisfied’ drive us to eat more? A paper published by The National Center for Biotechnology Information (NCBI) suggested that help may be more readily at hand than we first imagined – but don’t anticipate a miracle cure, like some gastric band without the discomfort! It seems that our bodies produce a hormone called oxytocin and that this naturally occurring substance can provide support in reducing our intake – it’s not, though, an appetite suppressant.